Director, Neighborhood Based Initiative Program
Coordinated the planning and implementation activities, on a consultative basis, of one of six state sponsored pilot programs to empower residents in two of the poorest neighborhoods in Syracuse, New York. Worked with neighborhood groups, local government (city and county), the Syracuse City School District, chamber of commerce, police department and health agencies to improve health conditions, optimize economic development opportunities, prepare residents to become employed, ensure adequate housing, and promote the general well being of all families in the area.
Syracuse Community Health Center 1985-1992
Syracuse, New York
Director of Marketing and Public Relations
Brenda C. Reddout
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Directed the marketing and public relations efforts of one of the first Medicaid managed care programs in New York State. Responsible for all fee-for-service and Medicaid managed care marketing and public relations activities including: plan development; interface between local and state decision makers; production of all print materials; script-writing and video production; press relations; employee communications; crisis communications; speech writing; community relations; development of provider and volunteer recruitment strategies and materials; advertising; staff development and training; grant writing; fund-raising; and special projects. Frequent statewide speaker for the New York State Department of Social Services on Medicaid managed care marketing. Supervised staff of six.
WCNY-TV/FM 1984-1985
Underwriting Representative
Assisted in restructuring of underwriting department and in development of underwriting policies. Responsible for securing business support for TV and FM programming. Exceeded underwriting goals set by general manager. Assisted in development of promotional and merchandising materials for station and clients. Served as on-air talent during membership campaigns.
Silverman-Mower Advertising Agency 1983-1984
Syracuse, New York
Assistant Account Executive
Public relations and account services departments. Prepared news releases, articles, photo captions, correspondence, conference reports and briefing documents. Assisted in development of marketing plans.
Central New York Health Systems Agency 1980-1983
Syracuse, New York
Associate Planner for Community Affairs
Provided staff support to local health agencies in an eleven county area. Formulated community health plans. Provided education and training opportunities for 31 staff and 400 volunteers. Prepared monthly newsletter and other materials for use by agency, volunteers and the public.
State Senator James H. Donovan 1979-1980
New York State Senate
Coordinator
Coordinated activities of the "Parents as Reading Partners" program, a statewide effort initiated by the New York State Senate to encourage parents to read at home with their children. Responsible for promoting the program across New York State.
Member, Winter Haven Hospital Institutional Review Board (2003-present)
President, READ Polk! (2003-present)
Board of Directors, School Readiness Coalition, Polk County, Florida (1998-1999)
Board of Directors, Florence Villa Community Development Corporation (1998-2003)
Member, Coalition of 100 Black Women, Polk County, Florida (2002-present)
Member, Winter Haven Chamber of Commerce Education Committee (1995-present)
Brenda C. Reddout
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Tutor, Brigham Academy, Jewett School of the Arts (1995-2004)
Board of Directors, East Polk County Habitat for Humanity, Winter Haven, Florida (1996-1998)
Member, Respect Life Committee, St. Matthew Catholic Church (2000-present)
Board of Directors, A Better Chance School, Syracuse, New York (1987-1989)
Board of Directors, Syracuse Area YWCA, Syracuse, New York (1988-1991)
President's Cabinet, Syracuse Chamber of Commerce (1991-1993)
Board of Directors, Syracuse Interreligious Council, Syracuse, New York (1989-1993)
Member, Public Relations Society of America (1989-present)
President, Public Relations Society of America, Syracuse, New York chapter (1992-1993)
Treasurer, Public Relations Society of America, Syracuse, New York chapter (1991-1992)
Program Chairman, Public Relations Society of America, Syracuse, New York chapter (1990-1991)
Member, Success by 6 Public Relations Committee, Syracuse, New York (1992-1993)
Recipient, Virgil Hawkins Bar Association Community Service Award (2004)
Recipient, National Coalition of 100 Black Women Outstanding Leadership award (2003)
Recipient, New School University Outstanding Student Award (1991)